Reply to post: Re: Design ...

Sir Jony Ive, chief Apple doodler, promoted – into job he already has

Dave 126 Silver badge

Re: Design ...

There is a bit of cross over between Sony and Apple:

- Both companies didn't like focus groups for the same reason that Henry Ford gave: "people would just tell me they wanted a faster horse!". Empirical studies over decades tell us that what people say they want isn't isn't what they will actually buy.

- Portable audio players. Both 'Walkman' and 'iPod' have become near generic, like 'Hoover'.

-Esslinger. Designed for Wega before Sony bought it. Developed Apple's 1980's design language. Sony's Playstation was a deliberate homage to it.

- Propriety interfaces. Buy a Sony TV and the remote control for a Sony DVD player will control it. Great. If you only own Sony kit. Umm.

-Steve Jobs used to just walk in to Sony HQ. When he ended the MacOS clone programme, he was willing to make an exception for Sony VAIO laptops and desktops (designed by the Playstation lead designer). However Sony were too far down the MS Windows path by then. Jobs also suggested to Sony that they stick a GPS receiver in their digital cameras.

- Sony, and later Apple, kit is used in broadcast and video editing.

- Shuttle controls in Sony's video editing kit became the iPod's scroll wheel, via a Bang and Olufsen telephone.

- Sony had all the pieces to create a iTunes online music store and hardware player, and they had done the studies and tests... but they tripped themselves up.

-Digital Cameras. The Apple QuickTake camera.


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