Reply to post: Design ...

Sir Jony Ive, chief Apple doodler, promoted – into job he already has

Mage Silver badge

Design ...

Not as in engineering, hard sums or programming.

But simply how stuff looks, mostly copied from Dieter Rams Braun Era.

So they'd be mad to actually give him a senior job. Common in companies last 100 years to invent a new title for someone long serving.

I wonder why Apple hired Jony Ives rather than Dieter Rams at the time. Maybe Jobs didn't know of him or he turned it down.

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