Look like Tag Heuer
If you want an Apple Watch to look like a Tag Heuer watch, then I think Tag Heuer has a word to say about that. I'm quite sure that if the company wants to, they can put a Tag Heuer watch face on the AppStore and sell it. They might not want to, and I bet it wouldn't be cheap. But I think there would be a market for really top quality watch faces being sold for not insignificant amounts of money.