Bait and Switch is standard US business practice ( And it sucks!)
1. Establish a dominant market position by marketing spend and giving away a valued service.
2. Progressively add money making "features" that no one would have subscribed to if there were not already captured.
3. Put cash in off-shore havens to fund the next step 1.
Optional step 4, remove initial capability ( E.g. remove support for "old" devices)
Apple's progressive "capture of the value added market
Facebooks advert revenues
Googles trawling of your activities to sell you stuff
Microsofts shift to SAAS
Biting the hand that feeds IT
