Reply to post: Re: So blameMicrsoft because it doesn't innovate...

Ex-Windows designer: Ballmer was dogmatic, Sinofsky's bonkers, and WinPho needs to change

Richard Jones 1

Re: So blameMicrsoft because it doesn't innovate...

Most mass market producers like to try run something like the old 80:20 rule. Get 80% of the market with 20% of the effort. Since the new phone was so clearly a niche product, witness the mass market rejection of the phone when tried in public situations it was clearly more of a 5:95 device, 5% of the market for 95% effort. OK @LDS they innovated and went for the 5%, fine if you are after a tiny niche and you were clearly in that niche. I have no problems with niches as it happens I like my phone as I sit in the non touch phone niche user group.

Finding what users want as opposed to what designers want used to be called market research.

Getting it right for the intended market used to be called judgement

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