Re: What study?
I can see your point Aldi and Lidl are so up market and luxury just like Apple...
Oh hang on a minute!
The phone I use has a particular function I use to the exclusion of any others. While I am out it almost never leaves my pocket let alone gets waved about,but I can still communicate. It will never use NFC and I doubt I will either.
Oh I don't use Aldi and Lidl either, too expensive as they are the other side of town.