Despite what some fanbois think, neither Apple nor Samsung can defy the laws of physics.
Big, flat, thin things tend to be more bendable than stubbier things.
If we want wafer thin devices, we are just going to have to treat them a little more carefully.
Personally, I'm getting a bit fed up with Apple's approach to MacBook Pro. Portability's great and thinness looks fantastic, but I'd actually appreciate an option of having the same technology in a slightly chunkier case with ports and expandability.
For the actual "pro" market, having an ultra thin case isn't the be all and end all!