Re: "walking sack of crap" @Trevor_Pott
It seems though of us who had a childhood mostly devoid of communicating tech, don't realise the complete change in the liability dynamic for children today.
Privacy should be along the same lines as always. If I put it in my garden then it is public view, but not in my front room when I close the curtains.
The problems are:
a) define the public garden
b) the NSA/GCHQ/Google has firebombed our curtains
c) Privacy does not make profit for advertisers and those companies that sell our data.
Perhaps liability needs to be attached to the use and collection of personal data such that there is a PRESUMPTION of care as a basis for punitive redress.
Then companies will only collect and store what is necessary for their business.