Colour me uninterested ...
one of the upsides of a free-market economy is you don't *have* to engage if you don't want to.
My first thought on the article headline and subsequent content was "demand creation" ... Apple may have billions of these [canine] testicular timepieces in the wings. But hint at rationing, and you will guarantee the media frenzy (and associated upsales) of black-Friday style mania ensues.
I wonder if Apple are taking any steps to prevent speculative re-sales ? Presumably the iWatch will need to be connected to an iTunes account ? And only Apple will allow a change ?