"The European Commission is to probe the e-commerce sector to find out why people aren’t buying across borders."
Isn't it obvious?
I live in Danmark, we have a fantastic postal system as does the UK, but still It takes around 3 days to get a package from the UK to my door. If I order from Danmark I get it next day. That's point number one.
Point number 2 is on shipping restrictions, parcel force (for example) refused to send a package to me from my parents because it contained some aftershave in it, citing restrictions on the aeroplane...I took the same package back in my hand luggage via easy jet.
Point 3 is on delays when the country does not have a quick postal service (kind of the same as point 1 but 3-4 days is acceptable, 3-4 weeks to get a package from Spain to Danmark is not).
Point 4 is on delays caused by the tax offices in both countries seeing if they can in anyway get money out of you (something I have had to fight many times).
Point 5 is on the fact that my bank will charge me an extortionate rate for foreign payments. This is the most common reason for not wanting to purchase across borders when on line, it costs more.
So there is my 5 point report on the matter, can I have my €10mil consultancy fee now?