Care to elaborate...
As to why do we have to pay attention to Microsoft each time they fart?
Seriously. This was funny the first few times.
They should stop this universal crap nonsense once and for all. There is a reason no other vendor tries, in the end it doesn't work.
Jokes aside ElReg (or someone else for that matter) should stop producing articles about MS Bob and compile a list of all "programming things" MS has pitched as the next best thing and later abandoned, leaving a trace of dead bodies on their path.