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I read the strap line of the Microsoft ad above this article as 'this cloud turns data into excrement', and I was amazed that Microsoft was finally being 100% honest in an advert about Azure. But instead it was 'this cloud turns data into excitement.'

I didn't get it, I didn't click. Congratulations to the marketing bozo who came up with that one.

Now that's off my chest, I'll try and find some time to read the actual article.