Yea
Yea those Spartan helmets do remind me of the Internet Exploder logo. You don't think.....?
When you've been marketing desktop OSes for twenty something years and you've witnessed your users dump your browser first thing off (many because the bad guys have learned how to turn security into a much used joke in a standup's monologue) you begin to look for alternatives yourself.
Like everything MS does it took a loooooonnnnnggggggg time.