UK media rights problems
One of the big problems is that the likes of Sky seem to have bagged the rights to anything you'd want to watch forcing you to buy into their expensive crappy service.
I quite like the ATV as a device, however the content is very small and what's there is far, far too expensive to consider.
I tried Netflix, liked the idea however almost everything I searched for wasn't there.
I can listen to almost anything I fancy on iTunes or Spotify, it's a shame there isn't an equivalent service to let me watch the same level of content.
Will have to stick to Popcorn-Time for the moment I feel.