Love or hate it but Sky are knocking out some great content. If byour a sports fan that is the only place in town but with stiff competition from BT.
I watch F1 and the core team that moved from ITV to BBC are now on Sky and producing great content both during and outside of the race weekend. This is at the expense of the BBC coverage which was excellent but now nowhere near as good but the Sky coverage is an improvement over what was excellent BBC coverage. Having written that if I didn't get F1 with my HD subscription I would not subscribe to sky sports just to get the once or twice a month F1 races that anyone wanting F1 now will have to do.
In my opinion Sky do in the large provide value for money if you enjoy watching their content.