@DougS Re: Seems odd to limit access to HBO Now.
My problem with it is the potential for a ballooned version of the console wars where I have to have many different devices just to get the content I want. The different services (Netflix, Hulu, Amazon, et al.) is a little annoying but palatable as long as I can access them all from one device.
Imagine if you had to buy a different tuner for every TV channel you wanted to watch. That's the road exclusives like this lead us down. This one will expire in 3 months. What about the next one?
Hopefully, the market will prevent this from happening in the extreme, but I think that depends on how willing we are to swallow our displeasure and just be sheep.