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Apple Watch: Wait a minute! This puny wrist-puter costs 17 GRAND?!

Matthew Taylor

$17,000? This is Apple's tacit admission that their products are just overpriced status symbols. There is a section of the world's ultra-rich who will pay anything just to show off, and Apple have decided to start milking them properly. At this point, Apple are little more than a brand, hawking their Veblen goods on the back of their "tech" credentials, more akin to Gucci or Prada than a proper technology company.

A pox on them, and on the glitter boys who buy their wares.

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