"Leisa Reichelt, the GDS "head of research""
She sounds German to me. There you go, explains it all - bloody europeans still trying to drag us down
More seriously, read her bollox bullshit comments here
https://gds.blog.gov.uk/2013/08/30/how-we-do-user-research-in-agile-teams/#comments
you'll have to expand the comments section........multicoloured friggin post it notes to record user responses....no wonder complaints get lost