Re: Progression
That's who Apple seems to emulate on the conspicuous consumption spectrum.
Apple's marketing and retail owes much more of a debt to Chanel or Dior than to BMW.
Sadly, past experience tells me that I now have to explain that I don't mean this as a put-down: when it comes to marketing what is a fairly everyday product (again, relax - "smartphone" or "tablet" is an everyday product) and achieving a high retail price for it, there's nobody to touch the cosmetics business.