Progression
August 2014: All tech sites: "This Apple iWatch will be sentient and will cause the collapse of the entire world economy. All problems with all other things will be solved by the iWatch which will definitely be called the iWatch. Literally every human being will own one and they will live forever. It'll run on unicorn tears!"
September 2014: "Announcing... the Apple Watch. We just invented the watch crown too! It'll do nearly everything and will be brilliant. Bye, bye Rolex!"
December 2014: "...er you might have to charge the thing every day..."
February 2015: "sorry, we just had to remove yet another differentiator. It won't have a built in Tricorder and Doctor. But it'll still be quite cool, honestly!"
April 2015: Apple's take on the Moto 360 is released. It's square. It has a choice of coloured and metal straps. It's a watch that needs charging every 10 hours.
June 2015: All tech sites: "OMG! Just wait for v2 in 2016! It'll be sentient and will cause the collapse of the entire world economy. All problems with all other things will be solved by the Watch+ which will definitely be called the Watch+. Literally every human being will own one and they will live forever. It'll run on unicorn tears!"
...and so on...