"Tim Cook implied that the new Apple Watch could help prevent cancer.
In his keynote address at the Goldman Sachs Technology and Internet Conference, he said: "Some doctors now think that sitting down for long periods is the new cancer,"
Seriously, we know el-Reg doesn't get on with Apple, but if you are going to take swipes at them, you might do a bit better than this bit of primary school level misquoting and lack of comprehension. It is so obviously contrived that it jars as one reads it. It isn't exactly subtle.