Reply to post: Re: On sale now for 599.00

$10,000 Ethernet cable promises BONKERS MP3 audio experience

Vladimir Plouzhnikov

Re: On sale now for 599.00

This one is just 75cm long, the 10k one was 12 meters.

Now that all possible jokes have been exchanged on the subject I can actually try to explain what is going on here...

In the good old days, HiFi magazines and retailers advised buyers to spend about 10% of the total system cost on cables and interconnects. I am pretty certain that the advice remains more or less unchanged for the "digital" era.

Now, if you are selling a $100k multi-room system to a nouveau riche customer (to plug his iPod in), you MUST offer him cables that are expensive enough for him to feel satisfied. If you don't, he will think you are withholding something from him or, worse, dissing him and taking him for a fool.

He is not a fool - he has read the advice, he knows the cables must cost 10% or they are no good. So, you have to have a product that will placate the guy or risk a drive-by shooting incident.

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