Wow, just wow
What do you bet the build quality on these is abysmal as well? Our facilities dept. used to buy "premium" AV cables for our conference rooms--they were about $50-$80 each. And they failed very frequently. Switching to plain old used monitor cables completely eliminated this problem.
Maybe when they were speaking of "unidirectional" cables they were talking about the flow of money from your wallet to the vendor.
Biting the hand that feeds IT
