Re: Is it about national pride, or about language support?
Language is a huge issue in India; I think there's something like 17 major regional languages (Punjabi, Kannada etc) in addition to the national language, Hindi, and English. Many have their own specific scripts, and some regions - Tamil Nadu in particular - are notorious for not even paying lip service to using Hindi. That's before you even get to local dialects; there's one village I know of, consisting of 12 houses, where they speak four distinct dialects, presumably separated along lines of caste and ethnicity.
So my guess is that while money will play a part, in some states (particularly the rural areas) the localisation will be the major factor among those who don't speak or read Hindi or English.
Biting the hand that feeds IT
