Reply to post: Re: Sigh

Google, Amazon 'n' pals fork out for AdBlock Plus 'unblock' – report

Doctor Syntax Silver badge

Re: Sigh

"I don't respond to adverts."

I do.

Negatively.

If I'm an actual or potential customer of a company it's worth that company's while NOT to shove ads in my face. I've moved my custom away from companies who annoyed me.

The ideal solution would be an ad-blocker that will download a certain amount of the ad stream and consign it to /dev/null. It would need caps on volume and time. Everybody wins. The user doesn't get annoyed. The adserver thinks it's displaying ads so both the server and site get paid.

At first it seems that the advertiser is being ripped off by paying for something that doesn't get through but the actual pay-off is in the previous statement: the user doesn't get annoyed so if the user is an existing customer the advertiser doesn't drive them away otherwise they aren't going to be excluded if the user is subsequently looking for what they're going to sell.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon