Consumers with cash...
Who can choose to buy either an iPhone or android device, have woken up to the fact that Android is a buggy, insecure, unpleasant to use operating system and that Google is literally the creepiest company that has ever existed on the face of the planet. They are voting with their wallets. Poor people who cannot afford anything better are still being forced down the Android route. Soon, these customers will be able to choose Windows devices instead though.