Reply to post: MS should do an Apple

Hola HoloLens: Reg man gets face time with Microsoft's holographic headset

John Brown (no body) Silver badge

MS should do an Apple

I wonder if MS would have a better public image if they acted more like Apple when it comes to new products? ie wait until it's ready to go before announcing it instead of announcing an early prototype which may or may net ever see viable production.

Don't get me wrong, this announcement is a real shot in the arm with a product which has the potential to be really great, but if it fails, for whatever reason, to materialise, MS are going to look like chumps all over again, eg Surface RT, WinPhone, Zune and others.

How many people remember Apple failures?

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