I don't want my phone dinging and beeping and chatting. El Reg is damn right. Why would I be excited by Cortana? I'm similarly unexcited by the voice assisted offerings from Apple and Google. Each time I try out these services I get ridiculous results, and decide to leave it a year or so. So I'd be amazed if Microsoft miraculously managed to leapfrog the competition. Microsoft has a very weak pedigree in digital assistants (Clippy, Bing anyone?), so why trust them now?