Re: Truely holographic?
Be careful about dismissing the "holographic" claim here. Current aircraft HUDs have holographic optical components as part of the glass plate that the pilot looks through. They improve the collimation of the devices (allows the user to focus on the outside world and still read the display) and the reflectivity for the plate, thus reducing the power required by the display. One of the things about holographic HUDs is that some of them are curved panels and as such the width of the view is much improved.
It is not inconceivable that this technology has been applied here, it would certainly help with some of the points raised concerning power usage, so describing them as holographic would be an accurate labelling.