Re: Exact wording @ AceRimmer
True. But the sentence before the one you quoted reads "Windows 10 will be delivered as a service to offer a safer, innovative and updated experience for the supported lifetime of the device." This is the one that introduces two doubts.
1. What does "as a service" mean? As long as you keep paying us?
2. What does "supported lifetime" mean?
Until these are clarified people are not going to drop their long-held habit of distrusting Microsoft and all the suits who sail in her.