Ignorance is bliss...
... or at least higher profit margins for Microsoft. Lesser partners, those supporting SMB & SOHO are further pushed away from being forwarned about the coming attractions. If anything, it's of a piece with all the other shoves that Microsoft is giving to lesser beings to get on the Cloud Express where they don't have to worry their little heads about issues such as patching, testing, support, you know, just the grunt work.