Reply to post: @AC Re: Loyalty cards

NHS refused to pull 'unfit for purpose' leaflet

Sir Sham Cad

@AC Re: Loyalty cards

1) I choose to give these people my data when I choose to present my loyalty card at the till. On a visit by visit basis. is opt out so you're in by default and you don't get to choose who gets what data about you.

2) I am incentivised by the loyalty card company to give them my data with money off stuff and special offers on things I buy normally. In return the big supermarket chain might sell me more cheese and beer. With the scheme I am not incentivised, the data recipients get all the benefit.

3) Loyalty card schemes are not set up at taxpayers expense to benefit private companies.

In fact I was unsure how I felt about the scheme until you came up with that marvellous false equivalence and I had to think about it.

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