> I think the studio that made the film win this one
>> I thought the same. But if the film also gets cancelled from theatrical release, then it'll be a big loss for the studio.
The release won't get cancelled -- only a single premier got cancelled. That's probably a net gain considering nobody actually _pays_ for tickets to premiers and Sony can probably get some of the money back on the catering.
I'm pretty sure this is going to be a huge win for Sony.
If I were more cynical I'd credit Sony's marketing people with a lot of the rumors and threats that came out after the data dump. I don't think I'd go so far as to credit them with the data dump itself.