Here's hoping that this doesn't (further) neuter creativity within the mainstream movie industry
What creativity are you talking about? Creativity is a dirty word in a world where a director team which is known to be creative (Andy and Lana Wachowski) is being publically chastized that they have done something original instead of going with an existing franchise - it was all over the tweeter feed when they released the trailer for Jupiter Ascending.
By the way - cheezy or not when it comes out in February I will be going to see it out of principle - because it is original and not a piece of regurgitated Marvel vomit. I will probably get the Interview on Lovefilm out of principle too. Anything else aside, the right of parody, humour and free speech should be supported.