Digging their own graves ...
If the Sony/MPAA had been more pro-active in promoting volume downloads rather than screwing end users with arbitrary 'regional' rules and legislator bribed extensions of copyright - then the industry might have moved with the technology and user demand and now be almost an entirely online business and a have a little more sympathy.
The downside would be fewer cinemas to go and have a dark snog but you always have the living room couch ;-)
Then instead of losing revenue and just possibly endangering life from GOP inspired nutters Sony would be benefiting from the most publicised movie release ever without spending a penny on advertising. Indeed some of us might feel a duty to get a legal copy just to spite the hackers and/or the NORKS.