One of these days, enough people will have said that, like me, they would be happy to pay £10/15 a month for EZTV if it provided the exact same service it currently provides, but legitimately, that the content providers will actually take note
AFAIK, enough people already have. The problem is that changing direction would mean admitting that they were wrong trying to bend laws and run around as pretend cops pretending that single mums and kids are the greatest menace to society ever. The barrier is not financial, it's all the bullshit they poured over this simple equation that they cannot back out of without possibly even legal repercussions. Only the CIA is allowed to bend the rules without eventually paying the price.