Re: >Start with the first step.
Actually, I hate dynamic pricing. When suppliers try to game the system for their advantage,...
That is OK, provided that you can play the game too. The problem with UK is that unless the seller is a small company they can wiggle out of a dynamic pricing cockup. F.E. Ryanair did a while back. So did Tesco and a few others. It is small companies that suffer in cases like this.
In fact, this is something where I agree 100% with some of the small Eu regional airlines which have completely abandoned their earlier experiments in dynamic pricing - it is not a game which a small player can (and should) play. If the pricing algo cocks up you cannot absorb the costs so you might as well (grudgingly) accept lower margins and lower revenues, but stay alive instead of maximizing and taking the risk of going bankrupt on a cockup.
Biting the hand that feeds IT
