So, let me get this straight...
SEO people are saying .word TLDs are getting better rankings on Google, a search engine who happens to own a number of new .word TLDs?
Peaple are still using google to search for stuff and Google is serving up .word TLDs in preference to standard TLDs so the users are not looking for .word TLDS but being sent to them.
I'm glad they told us this. Next, I want to know where bears go for a shit and what religeon the Pope is.