> Why would I want to pay through the nose to be effectively locked into the Amazon ecosystem?
That's a really good point, but Apple seem to have been able to achieve it and if anyone should be able to, it should be Jeff?
Maybe the iPod>>iPhone migration path is just more compelling than the Kindle>>Fire Phone. Certainly the kindle seems less like a natural feed to a phone than the iPod classic does, but not massively so.
The thing that puts me off is Firefly - very clever for sure, but the idea of paying Bezos top money to allow me to buy more from him more easly just grates.