Dear Ed., how is the reader meant to know that this headline:
"ASA raps 'F*CK YOU GOOGLE' vlogger + chums over VIDEO LICKFEST"
or this sub headline:
"Paid tongue action nipped by adland watchdog"
refers to a story about the ASA warning Youtube vloggers to clarify their ads ? I now can't fathom what many Reg articles are about from the headlines. Instead, I hover the mouse over the headline and look at the destination URL in Firefox to get a more accurate, less overwrought description. Just sayin'.