Reply to post: Amazon should lower the price

What's MISSING on Amazon Fire Phone... and why it WON'T set the world alight

Unicornpiss Silver badge

Amazon should lower the price

They may be taking a loss on the hardware if they do, but then they've pretty much ensured that the buyer is wired into their ecosystem, which should pay dividends well beyond any loss on the phone. They should market this one dirt cheap, follow it with a better sequel once a significant number of people have bought in, then it might stand a chance. This is likely what they're going to be stuck doing anyway if they have a warehouse full of these.

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