"The S5 is butt ugly."
From where I sit there's precious little to choose in looks. All modern smartphones are thin slabs, glass touchscreen, thin bezzle, slightly rounded corners. Similar weight, similar performance at any given price band. I wouldn't say Jonny Ive has distinguished himself with the latest iPhones. The nearest makers can provide on visual differentiation is the colour and material of the back, and to be quite honest that's not the sort of thing that keeps me awake at night.
Unless somebody's offering an Angelina Jolie hide backed phone, now that would be differentiated.