Audi: German for "asshole." Here in the States, anyway; something to do with ad campaigns creating a self-selected market of the self-absorbed.
Ah, that may explain why Audi runs the US servers isolated from the rest at their HQ. In general, I tend not to judge cars after brands, but after how they are driven. Personally, I like Audis because they tend to be good but obtrusive - my v8 doesn't look all that much different from a standard 2.0 unless you know where to look and I like that, and a 60/40 diff means that I can let someone else drive this car in snowy conditions without having to worry about it that they will kill themselves in the process, yet still have some fun if I want to.
Personally, I dislike most ad campaigns, but that's probably because I just like the facts, after which I make my choice. I rarely watch TV anyway :)
However, Audi is one of the companies that is quite advanced in driverless driving, experimenting with practical things like self-parking (and that is SELF parking, not assisted parking - getting out and letting the car park itself) and it too has now automatic queueing in traffic jams and active braking in production vehicles. I suspect the latter will become eventually as standard as ABS has become.