Reply to post: Re: What counts as the reference number for "customers"

Broadband sellers in the UK are UP TO no good, says Which?

AndrueC Silver badge
Boffin

Re: What counts as the reference number for "customers"

I understand perfectly well what "up to" means - it's just that what's being "sold" as the "up to" is a complete miss-representation of the lines speeds that can be achieved for any of the properties in the area

But that shows you don't understand it. Advertisements for ISPs don't give out any location specific information. When they say 'up to' they are referring to the technological limits. It's simply a statement of what the technology can do in ideal conditions. I have never heard of anyone modifying their adverts so that they are specific to every group of houses or streets. What normally happens is that you get the same standardised blurb that I get and a note in the small print saying that the actual speed will depend on the quality of our phone lines.

The only location specific information that's given out is what availability checkers give you (the ones where you enter your phone number). That isn't advertising and isn't an 'up to' figure. It's an estimate of your connection speed. Now if the figure you were initially given based on your phone number was far higher than what you got it indicates a possible problem. But that's not what this article is talking about.

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