Beggars cannot be choosers.
That is how it works and and this is exactly the same as that Apple Sharp deal.
Apple logic is that you get the company to take all the risk and when they fail you make sure you inherit the wealth.
Remember, Apple would have used Sharp amongst others to persuade GT how Apple works.
UK Imagination likely has similar a deal, locking them out of lots of selling to big players elsewhere.
So damned if you do, damned if you don't ?