Re: W00h00
Not just that but from a retailer point of view it was a pain.
If you have an ecommerce site and spend a lot of effort with UX on your payment funnel then you capture the customer (who wishes to purchase), great!, however that pass over to 3DSecure and bam, forget their password, or the bank decides to reject the payment, etc.
Not so bad to have extra security when you are delivering physical goods to a new customer, but if you aren't then a third party is deciding whether a customer can shop with you or not and there is absolutely no way of finding out why they couldn't complete. There was articles mentioning a 9% drop in conversion with 3Dsecure. Very few retailers can see that as a positive thing.
Biting the hand that feeds IT
