Conspicuous by absence...
"Microsoft's brand has consistently ranked higher than Nokia's (according to Interbrand anyway) and over 110m Xbox consoles have been sold"
Except that Xboxes (360s at least, not yet seen an XB1 in the flesh) aren't conspicuously stamped with "Microsoft". In fact, there are many who claim that the reason the Xbox has enjoyed the success it has is because of its separation from the Microsoft name.
Perhaps if this - and all Windows Phones - had been marketed as the "XPhone" to be a companion device to the Xbox then maybe the whole platform would be doing rather better! But I can't see having "Microsoft" stamped all over doing any favours for the device here...
Biting the hand that feeds IT
