Re: Why would they allow installs from text/email?
Given their walled-garden approach, I figured they would have set things up so that executable code could only be modified by the store app, and only during an install requiring your password.
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This is for "side loaded" apps.
So, you would receive what is likely an unsolicited email.
In the email is text that says "how would you like to download such and such an app"
You click on the link.
You install the app
You are an idiot.