Re: This argument has been made before
It would be interesting to get figures on how many hours are spent watching films in cinemas per week, compared with TV. I don't know if the data is available but you could for instance find a 1-cinema town and ask how many tickets they sell per week, multiply by 2. Scale up based on town population Vs national population and compare to official TV viewing figures.
My total guess is cinema viewing is tiny in comparison, like 2% of TV watching 'man hours'. Anyone able to do some guesstimates or provide data?