I'm not sure you read the same article. From a technical perspective, I can tell you that there is very little between my iPhone 6 Plus and a HTC One M8 in terms of real life performance difference. However, I choose the Apple offering despite it costing nearly double the HTC because of the brand, the support (both app developer and technical support) and the experience. This is the reason that Burberry can sell a trenchcoat for £2k when they are on sale at H&M round the corner for £20, humans are not always logical and brand/appearance matters to them, in general. I don't disagree on the rebalancing of the world economy, that's why America spends so much on its military.